There is often confusion about what Viral Marketing is, so the best thing to do is to describe it to you. We believe that Viral Marketing is when you have something, an idea or an object, that you would like to spread like wildfire all over the internet.
Ok, so how is this done? What you need is a viral agent. A viral agent is what defines the process of getting your idea or object out there. The viral agent initiates what is known as a dual positive reaction:
REACTION 1
The recipient forwarding the item or object to a friend or associate. This is reliant on the quality of the viral agent and its appeal. It's also ideal to have the mechanism to forward the item or object there, obvious and easy to fulfil.
REACTION 2
The recipient buying into your message.
The best way to achieve the above reaction is via a website as we can also take advantage pf search engine optimisation.
We also need to maximise recipients forwarding the item or object to a friend. Not everyone will forward the link on, but we can maximise this through clever and creative ideas to generate your return on investment which is simply exponential audience growth.
We can achieve exponential audience growth for you by considering carefully how to reach your target audience.
You need a sales message, and the sales message needs to be aimed at your target audience so that your traffic is the right type of traffic you want.
Ultimately though, the campaign needs to provide a reason why the user may want to get involved with you and to start that relationship. What ever you are offering it needs to be right. There is no point promoting a product, service, or whatever it is, unless it is right.
We have worked with Atelier Studios for some time now on a mix of e-marketing projects from e-newsletters to websites. Their knowledge and experience shines through on every project and they have been an extremely valuable asset to The Loop Design. We find them very professional, flexible and they respond very quickly to the very short deadlines that I set them! As well as being very competent business people they are also great fun to work with. I would not hesitate to recommend Atelier Studios.
