Atelier Studios

Pay per Click (PPC)

Atelier Studios Search Engine Optimisation

Our pay-per-click managed service is planned to work alongside your natural search strategy. Our Search Engineers work out how much to spend by frame referencing where you are in your programme of natural search engine optimisation; the proportion of investment in pay-per-click generally reducing as your success in natural search grows, with a mature campaign aiming to allocate 15% of your search budget to PPC as an objective - depending on your commercial goals.

All our Search Engineers are 'Google AdWords Qualified' professionals and they start their campaign planning by carefully researching the specific keywords that will attract your customers and then they bid for consumer clicks when someone searches for them. Google advertising naturally represents the majority of our campaign placement, but we also work with Yahoo, other key search engines, and social networks to ensure that we reach your targets in the most relevant and cost-effective way.

Our specialist copywriters work with our Search Engineers to write the advertising that is triggered by searching for our target keywords, and unlike many agencies, we include A/B split copy testing techniques in our programmes to ensure that your campaign is maximised. Post-click, we can also help advertisers increase their conversion by creating bespoke landing pages that target the specific interest of your searching consumer and lead them to conversion.