Pay Per Click Management
Driving targeted traffic to your website is an ongoing challenge and one that any online business encounters. Atelier’s Pay Per Click (PPC) Management services helps you to resolve these issues by provding a number of solution from identifying the correct keywords through to the bidding process and beyond.
A successful PPC campaign can help increase awareness of your business, drive traffic to your website and most importantly, increase sales.
Atelier has a number of years experience in managing PPC campaigns for a number of clients within a whole spectrum of industries. Our clients have found that a managed PPC package has helped to:
- Improve Return on Investment (ROI)
- Increase targeted traffic
- Grow business awareness
- Reduce unnecessary costs
Set-up Services
We have the experience and the expertise to build your PPC campaign based upon your requirements and our knowledge within your market sector. We will set up appropriate Ad Groups, Ad Text and keywords, whilst adding bid limits to keywords for constraint. As well as this we can utilise time of day, location, country and other demographics within the functional range of the PPC platform used.
PPC Copy-writing
PPC advertisements must to be written to very stringent guidelines. Atelier are experts at working within these given guidelines to produce focused, tight copy that’s proven to produce results.
Bid Management
To maximise revenue from PPC marketing, whilst also keeping expenditure down, bid management is essential. As part of our PPC management, we make sure you are getting the best possible placement for the lowest possible cost by using a combination of manual and automated bid management techniques.
Tracking
Whether you have an e-Commerce site or just a simple enquiry form, PPC tracking provides you with details of conversions from clicks on your site, due to PPC advertising. Through this, we can assess the effectiveness of your campaign and adjust your campaign suitably.
PPC Reporting
As part of our PPC management, you will be provided with a detailed, comprehensive monthly report so you can see exactly how each keyword is performing in your campaign as well as giving advice on the best way forward with regards to click-through rates and conversion ratios.
To find out more information about choosing a third party partner to work with on your Google AdWords account, we refer you to Google’s Third Party Partners Guide.