Initial Optimisation Services

Our one-off service is aimed at improving your ranking on search engines and ensuring that your website is optimised for search engine robots. Our initial optimisation services include:

1. WEB SITE ANALYSIS

Defines any current issues with your website and what is required to correct it. This may include design issues, coding errors or site structure imperfections. We identify your current website rankings and off-page factors such as inbound linking to your website.

2. KEYWORD ANALYSIS

Identifies profitable keywords to be used in the optimisation process, their competition, the construction of a more profitable keyword list and their competition in the market place.

3. COMPETITION ANALYSIS

Analyse your competitors, their ranking on search engines, the keywords they are using and how they are being used, and our plan to get you to the top of search engines.

4. WEB SITE OPTIMISATION

Engineer your website for maximum effectiveness in the search engines and correct any website errors that would hinder your rankings. Optimise the website towards the defined keywords. Optimise alt tags, meta tags, website structure and copy with focus on good content.

5. OFF-PAGE OPTIMISATION

Create one way links to website to increase its popularity with the search engines by defining the key phrases and anchor text. Submissions of website to search engines and powerful directories, writing of optimised and powerful unique articles and the setup and management of blogs to increase traffic flow and inbound links.

6. PAY PER CLICK (PPC) ADVERTISING

Immediate visibility in search engines including account set up (Google AdWords,, Yahoo Search Marketing, Microsoft adCenter and/or Miva), monthly spend definition, advert copywriting and set up, negative and positive keyword research and full report presenting the work carried out.

We establish the goals of your pay per click campaign, establish initial keywords through research, break down your campaign into specific sales messages, create or establish specific landing pages and create variants of advert text.

If you have a current PPC campaign, our aim is to reduce cost per clicks and improve conversions and cost per acquisitions through research and strategic thinking, intelligent bid strategies and quality real-time reporting.

7. REPORT & RANKING ANALYSIS

Present the work carried out in detail, as well as the effect it has had on your company in terms of Search Engine Rankings on over 15 search engines in the UK (or internationally upon request) and also in terms of actual traffic and return on investment.


To see what we can do for you, go ahead and request a Free SEO Report.

To view in more detail what Atelier Studios will do in terms of Search Engine Optimisation, visit our Search Engine Optimisation Specialist page.


Atelier Studios has listened carefully to us at all stages in the creation of our website and the result is fantastic! Their knowledge of the recruitment market is detailed and the e-RECRUIT Pro package is exactly what our recruitment company needed. From the initial design of our website through to the final product they had some brilliant ideas and the end result is far better than we imagined. The whole team at Atelier worked closely with us and their skills, knowledge and creativeness is vast!

Jessica Schwier, Director, Red Pepper Recruitment Ltd.


Talk With Us: Email Atelier Studios | Telephone: +44 (0) 23 8022 7117