Some think that it's a bit old hat these days and it has always been a 'questionable' way of spending marketing budget, but it is still a real option for a number if companies. Banner advertising is simply a form of online advertising that entails embedding an advertisement into a web page with the aim of attracting traffic to a website by linking them to the company that's advertising.
HOW MUCH!
Banner adverts tend to costed in one of three ways:
- cost per impressions
- pay per click
- pay per action
Actual cost and effectiveness can vary considerable so there are a number of key points to consider:
THE THINKING BEHIND THE BANNER
- Is it worth considering banner advertising? We help you by considering costs, click throughs, conversion rates, and profit margins.
- We then consider where and on what sites it would be best to place your banner ads. Again we need to consider the cost, banner placement, payment types (PPC, CPM, PPA) and if it’s a targeted site or not.
- We contact the sites that we have recommended and collate pricing and define payment options. We will negotiate for you to get you the best deal.
- We then establish the submission guidelines, things like maximum file size, file types accepted, banner sizes, deadlines, rotation rates and banner placement.
- Then when they are live we keep track of all your banner statistics and determine results like your conversion rate, ROI, CPC (cost per click) and click-through rate for each banner.
We have worked with Atelier Studios for some time now on a mix of e-marketing projects from e-newsletters to websites. Their knowledge and experience shines through on every project and they have been an extremely valuable asset to The Loop Design. We find them very professional, flexible and they respond very quickly to the very short deadlines that I set them! As well as being very competent business people they are also great fun to work with. I would not hesitate to recommend Atelier Studios.
